A pint of Halo Top has between 240 and 360 calories, a fact written in big, bold letters on the front of their packaging. The company opted for a bold marketing angle. The low-calorie ice cream was first sold in hip spots like L.A.’s Canyon Country Store and enjoyed modest success. The lid being a “golden halo” helped seal the concept. Halo Top was chosen in keeping with a heavenly or angelic theme. Originally founded as Eden Creamery in 2012, the company changed its name to Halo Top a year later (the name Eden was taken). He opted for the plant-based, non-caloric sweetener stevia, extracted from the Stevia rebaudiana plant of Brazil and Paraguay. “If I came out with a frozen Greek yogurt, any of the yogurt guys would stomp me immediately,” he says. He dropped the Greek yogurt from the mix. It took Woolverton about a year to perfect the recipe. “It wasn’t until later, when I got an actual $20 ice cream maker, that I was like, ‘Oh, wow, there’s something here.” 2 “It was just something that I was making in my kitchen because I didn’t like sugar,” says Woolverton. In 2011, Halo Top’s founder, Justin Woolverton, was experimenting with Greek yogurt and fruit to produce a low-calorie frozen dessert that resembled ice cream. Halo Top’s rise is a study in PUBLICS, but you have to start at the beginning. “When you use it expertly you are a pro PR!” “When you know that you can grasp the subject of PR. “All expert PR is aimed at a specific, carefully surveyed, special audience called a ‘_ public.’ “There are hundreds of different types of publics.” There is no single word form for ‘public’ in PR. “In PRese (PR slang) use ‘public’ along with another word always. “WRONG PUBLIC sums up about 99 percent of the errors in PR activities and adds up to the majority reason for PR failures. “The broad population to PR professionals is divided up into separate publics.” “‘PUBLIC’ is a professional term to PR people. “One hears ‘ the public,’ a star says ‘ my public.’ You look in the dictionary and you find ‘public’ means an organized or general body of people.” They took in $49.1 million in revenue for 2016 and experienced nearly 21,000 percent expansion over three years. Halo Top Creamery, formed in 2012 in Los Angeles, reached #5 on the Inc. Such has been the case with Halo Top, a previously little-known ice-cream company of about ten employees, which managed to outsell the giants of the pint, Ben & Jerry’s and It’s also bursting with stellar examples of a well-phrased message delivered to the right group at the exact right moment, with the result of pure gold. The history of public relations (PR) and marketing is strewn with monumental errors and clumsily worded slogans. Fundamental to their growth: understanding their core “public.” The name says it all: with one bite of this indulgent treat, you’ll be transported to ice cream heaven.A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Save the extra calories of your generic ice cream brand and try Halo Top Creamery. For those of you who can’t find a local store on the map, simply drop off a product request form at customer service the next time you shop and hopefully discover Halo Top in your ice cream aisle soon! Halo Top Creamery has a “Where to Buy” tab on their website which enables you to type in your address/zip code to find their products that are closest to you. Both the Vanilla and Chocolate flavors were extremely creamy and rich. Since Halo Top doesn’t use artificial softeners and is low in fat and sugar, they recommend that you give the cartons a couple minutes on the counter to let the ice cream soften up a bit before digging in. My favorite was the Lemon Cake-it was just the perfect amount of zesty freshness and sweet richness! I was skeptical at first-how could ice cream taste good if it is only 240 calories per pint? With each bite, I could taste the ingredients of authentic Belgian chocolate, pure Madagascar vanilla, and real California strawberries in the respective flavors. Halo comes in four flavors: Chocolate, Vanilla, Strawberry, and Lemon cake. Who knew ice cream could be both decadent and healthy? Thanks to Halo Top Creamery, you no longer have to choose between a healthy snack or a treat that will satisfy your sweet tooth! All ice cream is rich in protein and low in sugar, and not to mention, it is the first ever low-calorie ice cream the that’s 100% all-natural and non-gmo! Oh, and before I forget, all flavors of Halo Top are gluten free! With only 60 calories per serving (70 cal for Strawberry flavor), Halo Top Creamery lets you indulge without feeling guilty.
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